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Trained on your voice, your thinking, and your processes. Nothing sends without your approval.
You didn't start a business to spend your nights answering emails and formatting docs.
Yet, here you are.
The natural solution is to hire help, except then you're dealing with...
Quality issues and fixing mistakes.
Explaining things that would be quicker to do yourself.
And the mental load of tracking what you delegated... and hoping it got done.

Even when you find someone good...
Every decision still runs through you. And because no one person does it all, you hire another person — and the cycle starts over.
Especially
when you
know:
Leads go cold while you're creating and sending materials to clients
Content sits half-done while you're following up on late payments
Everything relying on your memory is not sustainable, especially as your business grows
The value you deliver clients is excellent… but everything around it feels duct-taped
Projects related to your own business get back-burnered because they aren't "urgent"
Revenue sits at the same number long enough it begins to feel like a ceiling
You’re not just tired, you’re the bottleneck
What you need at this stage is help that doesn't need managing and the ability to hand off tasks knowing they will be done to the same standards as if you were doing them yourself.
Curious what that looks like in your business? Book a Fit Call
An Invisible Team is a group of AI agents that can completely take over marketing, sales, operations, and growth tasks - each one built around the way you handle them, and carrying your messaging and thinking.
Imagine opening
your laptop
and finding:

This week's content already loaded into your scheduler, drafted in your voice, using your IP, and waiting for your approval
Partnership research, outreach, and follow-up already handled while you were with clients (emails drafted, not sent without approval)
New clients already onboarded with everything they need, and contracts signed, with no delays or awkward gaps
Speaking outreach and follow ups sitting in your drafts folder without you having to research a single engagement
Customer service emails pre-drafted and ready to send in seconds, with your tone intact (example: someone needed the replay link for a webinar they missed)
Questions your audience is asking on Reddit, forums, and LinkedIn, gathered weekly and turned into topics
Client wins spotted in session notes and drafted into case studies for use in your marketing
Invoices sent, payments chased, renewals raised at the right time
A brief waiting for each of your client meetings: where things stand, what was promised, what's changed
All without payroll or management overhead. Your part is reviewing and approving, spending a few minutes a day on these tasks rather than hours.
This is what a business that doesn't run on your energy looks like.
You are at the top, with a direct line to every team member. They can also be managed by a virtual assistant (as in a real human assistant). The Invisible Manager connects to whatever is your most commonly used communication to send tasks on the fly, and they'll assign them to the correct team member. Marketing, Sales, Operations, and Growth, all on one set of standards and pointed toward the same goals.
Four Ways Work Gets Done
Once the team is in place, work reaches it the same way you would reach a person.
On a schedule
Routine work runs without being asked. Email follow ups drafted overnight. The Monday briefing in your inbox before your first meeting of the day. Content written and scheduled every week.
Triggered by an event
When a client pays, onboarding starts. A call ends, and the proposal is drafted while the conversation is still warm. A prospect goes quiet for a week and the follow-up is written.
In real time, with you
Working out a problem in your business? Chat with one of your invisible assistants. Need ideas? Brainstorm. Want to double check something? They're there for you.
Then have them take action on whatever you decide.
On the fly, from wherever you are
Whether you're in a meeting or on a walk, you can send one-off tasks to your Invisible Manager through your chosen communication channel and they'll had it to the right specialist. (You can always talk directly to team members, but the manager is there so you don't have to stop what you're doing.)
What Sets Invisible Team Apart
There are a lot of agent offers out there, here's how they compare
Pre-Made
You sign up, upload your documents, and pick your assistants off a menu. They'll write you a post or a follow-up in seconds.
The catch: you'll rewrite most of it. The assistant knows what's in your files, not how you'd have handled it.
Built On Their Method
Sold by an expert with a proven method they've been teaching, now packaged as agents that run it for you.
You upload your information and the method is already built into the prompts.
The catch: it's the same method every other client got. You'll use the part that fits your business and stop using the rest, the same way you did with the last blueprint you bought.
Custom Built
You hire it out, and a company builds agents that follow your processes using the information you give them.
The catch: they build exactly what you hand them.
If your follow-up wasn't converting before, now it doesn't convert on schedule.
They know automation.
Messaging and strategy aren't what they do, so nobody is asking whether what's getting automated is worth automating.
Invisible Team
Seventeen years of messaging and operations work, built into your agents instead of handed to you as advice.
Before anything gets automated we go through what your process actually says and does, and fix what isn't working.
Your reference documents get rewritten, not uploaded as they are, and every strategy your team runs is built for your business and pointed at a number you're tracking.
What gets automated ends up better than what you had, not just faster.
Your time commitment is minimal and you don't build any of this. Your part is a few conversations where we'll ask you questions you already have answers to (promise), a go-live call, and reviewing your Invisible Team's work while we fine-tune.
Here's what happens between your Fit Call and the day your Invisible Team starts doing the work. Starting with one specialist? The steps are the same, the scope is just much smaller.
Step 1:
Your Map
We start with how you work right now - your processes, the software you use, and what is already working well for you. Your Invisible Team gets built around the business you have, not a workflow we invented.
We'll be looking at five categories: Marketing, Sales, Client Delivery, Operations/Admin, and Growth
Before anything gets built, you'll have:
A plan showing exactly what each agent on your Invisible Team will do, and how. You approve it first.
Clear lines around what they can access and what they can't. You draw them, and we set everything up within your guidelines.
Benchmarks and metrics for every strategy your Invisible Team will run so we can measure how effective they are. (If you don't have those numbers yet, working them out is part of the build.)
Your processes get better before they get faster. We go through what each one actually says and does, and fix what isn't working. What gets automated is the improved version, not the one you've been meaning to clean up.
Dashboards to monitor performance and keep you up to date.
Step 2: Universal Standards
Next, we write the documents your Invisible Team thinks with, and checks their own work against.
Your target audience profiles get rewritten. Most audience files are too surface-level to be useful. We'll break your audience into clear profiles, written in a structured format with enough detail that your team won't only write from them, they'll check their own work against them.
Your opinions and philosophies related to your industry are captured so your Invisible Team will stay aligned with your lived experience and approach.
Your messaging, offers and methodologies — not just what you sell and how it works, but why it works for clients when other things haven't, so everything your team produces stays accurate and is written to convert.
Your voice, writing style, and the overall personality you want to come through in your brand.
Goals and strategy pillars that each Invisible member will work toward within their scope (example: what your goals are for each marketing platform, your content pillars, SEO keywords etc.)
Optional: Individual personas for front-facing agents –for example - an outreach or customer service agent could write "on your behalf" rather than "as you".
Step 3:
We Build
Your Team
Now we build - and set up your Invisible Team so deliverables come to you finished and on schedule.
We write playbooks, references and protocols for your business, down to a written manual for each task, the same way you'd write it out for a new hire.
Heavier jobs run overnight, so drafts are waiting for you in the morning and don't interrupt your work.
Time-sensitive work runs during your day, so nothing sits.
If something's been waiting on your review, your Invisible Manager will ping you - it keeps track so you can stop keeping track.
Training guides for you and your existing team.
30 days of optimization as you begin using your systems.
Step 4:
We Install It Together
Go-live is a call we're both on. We walk you through step-by-step on how to install and set up your Invisible Team. Then we test each agent on your actual work together before you rely on it for anything.
Your team is built on Claude, and you can keep it in your own account or leave it with us:
Your own Claude pro account. We install each agent from your team as a plugin and they run inside your account from day one.
Hosted with us. Your Invisible Team runs on our account as part of your care plan - and you get faster updates, plus every extra skill we've built for our business and our clients' along the way. Webinar writers, sales page writers, creative briefs, lead magnet builders, and more.
Either way, your Invisible Team is yours. Want them moved into your own account later? We move them. You're never locked in.
Step 5:
Fine Tune
For the first stretch, you use your Invisible Team and tell us what you're editing. Tone tweaks, process fixes, anything that isn't right yet - we make the changes in real time. Because the build isn't done until you feel comfortable with the tasks it's handling.
When it's running the way you want, you get the complete handoff with an Owner's Manual:
A map of your whole build, so you know where everything lives.
A complete list of scheduled tasks and how to adjust them.
SOPs for your staff, so anyone can use your Invisible Team without training.
From there, your job is minutes a day: check what's ready, approve it, and spend the hours you got back on the work only you can do.

Invisible Assistant
Starts at $5500
(One agent - built, trained, tested, and handed over)
What you get:
One agent custom-built and trained to take a process (start to finish) off of your plate
Integrations with your existing software where needed (and possible)
Testing against real work before go-live
Video and written documentation, built for humans
1:1 handover training with you and your team
30 days of post-install support
An approval layer built-in so nothing sends or publishes without your sign-off

Invisible Team
Starts at $15,000
(Multi-agent install with an Invisible Manager)
Everything in the previous level plus:
Multiple agents built to work together (base package includes 3)
Deeper training and testing rounds for workflows with complex decision making
An Invisible Manager for handing off tasks without interrupting your work
Personalized Dashboards for tracking metrics and performance
Building & integrating workflows across external software (such as your CRM or tools like Zapier)
Scoped and quoted plainly on your Fit Call - the price you hear is the price
After Handover: The Care Plan
Tools change, your offers change, AI changes so every team comes with ongoing care. Priced by the number of assistants, it includes updates and ongoing tuning in case:
A software update breaks something and your Invisible Team needs to be updated.
You need general tech support and trouble shooting.
Your offers change and you want your messaging updated.
Your strategy has shifted and you want changes made to your Invisible Team's processes.
Assistant Care from $497/mo. Team Care from $997/mo.
Your Invisible Team is yours to keep. If you ever unsubscribe, they simply stay as-is without further updates.
Want us to manage your marketing agents in a fractional CMO capacity? That's an option as well, just ask on the Fit Call.
Common questions with straight answers
Your question not here? Bring it to your Fit Call, or email us.

Not from the work, because everything is written from your process and standards, and nothing reaches a client until you’ve approved it.
Your client relationships, your sales calls, and your strategy stay yours. Those parts were never up for automation.
What changes is that the follow-up goes out the day it should, the onboarding starts the hour the payment clears, and the resource you promised in session arrives before the next one. Your clients will feel cared for and relieved they hired someone who follows through.
No. Most people come in with a feeling, not a list. They know they're tired, the know they always feel behind, and they know they want their business to grow but can't possibly take any more on.
On the call I'll ask questions to get an idea of how your business operates now, and that is where the list comes from. And it's usually different from the one you'd have written yourself, because the biggest time sinks are the ones you probably don't even notice.
You and I both know that you'll never be "ready" because, those upgrades and changes you want to make? They've been on your mind for a while. And you're in luck, because our expertise isn't only in automation. We have 17 years of online marketing, high ticket sales, and messaging strategy behind us. So not only will we be gathering the information we need to create your ai agent team, we'll also be upgrading your messaging and strategy while we go.
We get it, there are a lot of AI tools being sold that promise the world, and end up requiring more time editing than if you were to do the work yourself.
So the real question is whether anything built by someone else can hold your standard. And that's actually what makes Invisible Team so special–your standards and how you work is what they are built from.
Nothing here is a template. The podcast agent built for a leadership coach and the one built for a fractional CMO share a job title and almost nothing else. Because their target industries are different, their fit criteria is different, their audience is different, and the individuals themselves are different.
The more specific you are about your work, the better this gets. The businesses this works best for are the ones with the most exacting owners, which happen to also be the ones that have the hardest time finding the right hires. We solve that problem by creating your dream hire for you.
Yes, and that's actually the ideal set up. Your human team members can manage the Invisible Team while you focus on what only you can do.
We are not trying to replace real-life hires, instead your Invisible Team can make them 10x more productive and free up their time to focus on even higher-impact activities.
The handover includes SOPs written for them, so anyone on your team can use your agents without training. Most owners find their assistant’s week changes more than theirs: less formatting and chasing, more reviewing and deciding.
Only you see the mistakes. Every piece of content, pitch, proposal, and follow-up is approved by you or someone on your team before it's sent, and anything unusual or high-stakes skips your assistant and comes straight to you.
When something's off, we treat it the way you'd treat a new hire's first mistake: work out what it misunderstood, fix the standard, and it doesn't happen again.
An automation is a fixed sequence. It repeats, it doesn't think. An agent runs a task and makes decisions inside the limits you set.
An Invisible Assistant is an agent built as a team member: its own expertise, working style, and thinking style, trained on your standards, returning finished work. An Invisible Team is a set of those specialists that you can collaborate with as you would a real-life team.
Your VA with ChatGPT is a person typing prompts. This is a team that has the expertise to come up with the answers on their own.
Not at the moment, and here's why. Every agent we build is trained on your voice, your standards, your knowledge, and the way your business actually runs. The podcast agent built for a leadership coach and the one built for a fractional CMO share a job title and almost nothing else. That customization is where the results come from, and it doesn't survive being copied.
If enough people ask, we may offer a small set of off-the-shelf agents in the future. For now, everything is built for the business it's going into.
Anything with an available connection to Claude, which covers most of what a service business already runs on: your CRM, your email, your calendar, your project management, your documents, your course platform. (BTW many tools don't actually show inside Claude as "connectable" so if you're unsure, feel free to share what tools you're using and we can tell you if we can integrate them).
We stay inside your tools wherever we can. You shouldn't have to learn a new system to get the benefit of this. Where your tools need to talk to each other, we build the connections between them (Make, n8n, and similar), so the agent is one part of a larger setup that moves work through your business without you carrying it from one place to the next.
The agent is one piece. The project is the whole process.
Owner-led service businesses: established coaches and consultants, fractional executives, boutique law and accounting firms, financial planners, design studios, small agencies, and experts who sell programs behind their speaking or writing. Usually five or more years in, with a proven offer that's sold repeatedly, clients who get results, and a small team.
The use cases on this site are shown across a few industries on purpose. The gaps are pretty much the same in every owner-led business once they reach a certain level. If you're earlier than that, still finding your first clients or validating an offer, this isn't the right fit yet.
Your agents live in your own Claude account or in ours, your choice, and either way the access lines are drawn before anything is built: which tools, which folders, which client records. We have ways of siloing sensitive information so that your Invisible Team will never come close to having access to anything they shouldn't.
If you carry a confidentiality obligation as an attorney, a financial planner, or a therapist/healthcare provider, bring your questions to the Fit Call. We will discuss the tools you're using, your industry's requirements, and how we can maintain them in your build (or if this isn't the right fit).
Thirty to sixty days from Fit Call to go-live, depending on how many roles you’re hiring for and what you already have in place to work with.
The biggest time commitment for you is the mapping session and a couple other information gathering calls. After that, we build while you run your business.
We're firm believers that you can do anything you put your mind to.
If you have experience getting the exact outputs you want from AI without re-prompting, your conversion and metrics are above industry standards, and you have your processes and strategies all mapped out and running smoothly. Then absolutely!
We're coming to the table with 17 years of experience in marketing and automation for service-based businesses, 3 years of refining our AI prompt strategy, and a year honing our this specific agent system within our own business before deciding to offer it to clients.
So the question is, do you want that kind of learning curve? Or would you rather just have it up and running while you focus on growing your business?
You'll have your care plan which is a monthly retainer for keeping your Invisible Team up to date and technical support when needed (pricing is above) plus whatever your existng software subscriptions cost, as well as Claude Pro if you're hosting your Invisible Team on your own account.
Every day. In fact, most of our work is done in collaboration with our Invisible Team.
We have agents doing podcast outreach and booking, managing our JV partnerships, answering customer service emails, gathering metrics to monitor performance, keeping up to date with changes in the market, gathering questions our ideal clients are asking on Linked in, Reddit, and Quora, creating our editorial calendar and drafting our email marketing, and more.
And again, relationships aren't outsourced so no email goes out without us reading and approving, once an initial connection is made we take over the conversation. We use our agents to do the time consuming work, while we do what only humans can do.
Yes. If you’d like to have us run your marketing team as a fractional CMO, setting your strategy, reviewing the work, tracking performance, and making adjustments, that’s an option. We can talk about it on the Fit Call.
Your agents are yours to keep. If you unsubscribe, they stay exactly as they are, without further updates. Keep in mind that tools and connections change constantly, so some things may stop working without upkeep.
This Is Perfect For You If...
You run an established, owner-led business with proven demand and clients that get results
Growth-focused tasks (content, partnerships, visibility, follow-up) are deprioritized when delivery gets busy
You've hired before and spent more time managing than you saved not doing things yourself
You want the work handled well without learning the tech yourself
Your reputation is built on high-touch client experience - and you want more capacity without diluting it
Can imagine your business with a dream team working for you marketing, and taking care of busy-work
You Don't Have to Know What You Want Automated or Who You'd Want to Hire
That's exactly what the Fit Call is for.
Most people come in with a feeling, not a list. They know they're tired, they always feel behind, and they are missing opportunities for growing their business because they simply don't have capacity.
The fit call is 30 minutes. We'll work out together whether this fits your current business goals, which roles would make the biggest difference first, and whether you're looking at one specialist or a team.
You leave with a clear picture of what would get handled, and what it would cost, whether or not we decide to work together.
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